Top 5 Online Resources for Small Business
To succeed, entrepreneurs should never stop learning about their industry, business, and customers. They should constantly search for business optimization opportunities, test the top-notch technologies, consider the most efficient ways to engage their audience, upskill employees, and many more.
Luckily, the Internet today offers thousands of different opportunities, feature-rich tools, and powerful technologies that will help grow your business and empower the marketing efforts and management processes. And in this article, we’ll have the best ones covered!
#1 Advertising: Google My Business
Google My Business is essential for developing any business on the Internet.
Simply put, entrepreneurs can create the business profile for free, allowing customers to easily find it online. It also provides customers with any information they need, such as open hours, locations, pricing, website, and much more. It can be managed through a basic Gmail account and allows business owners to get feedback in the form of customer reviews, share the virtual tour, industry-related pictures, and many more, which helps them present their authenticity and stand out from the competition.
Bonus: Running a GMB profile can significantly boost engagement, improve brand visibility and enhance the online performance of your business.
#2 Business Credibility: Yelp
Yelp is another free tool to spread the word about your business online. However, unlike GMB, it is mostly targeted at uncovering the value of your business, which is one of the essential aspects potential customers check before ordering a product or service from a new company.
For small and mid-sized business owners, Yelp is a great tool to drive more customers and address the existing customers’ feedback to improve your enterprise. Additionally, it features good advertising opportunities to target your customers locally and always stay connected with your clients. Finally, it helps your business gain more trust and authority among a large audience.
#3 Website Performance: Google Analytics
Once you’ve decided to develop your business online, you’ll definitely want to create a website for your business. Google Analytics is an ultimate web solution to track its performance and determine from where your audience is coming.
Basically, this tool helps business owners to get a better grasp of the website.. They can evaluate and measure how marketing, content, and products perform relative to user engagement, as well as track the basic conversion data for the enterprise.
For small businesses, GA is a “freemium” service, which doesn’t require monthly charges. However, if you need the advanced features, there is a recurring fee.
#4 Content Management System: WordPress.org
Nearly anyone who deals with the website’s traffic performance will tell you that WordPress is one of the most affordable, easy-to-use CMS that features an excellent interface and has a solid reputation among developers. It allows managing the website without having advanced knowledge in web development and cloud solutions.
Plus, it allows for creating a great website with a fantastic design in a reasonable time and affordable budget, optimizing the website management, as well as streamlining your blogging performance. And thousands of add-on plugins and third-party tools will only enhance this process.
That is why for many authoritative sites today, WordPress remains one of the most convenient platforms on the Net. Its performance statistics speak for themselves: as of 2020, WP has a 60.8% market share in the CMS market and so far powers 14.7% of the world’s top websites.
#5 Design: Canva
Finally, you’ll also need to create the website design and graphics, generate topic-related visual content, marketing materials, and many more. However, SMBs are tight on their budget.
Here’s where Canva comes into play. This tool allows the creation of great visual assets without significant investments into the design services. Additionally, it allows working with the raw footage, but if you are in need of a MOV to MP4 converter, there are many tools on the market. Therefore, if you’ve created a how-to guide using a screen recorder or directly shot on your smartphone, you can effortlessly add the finishing touches within a single app.
So, there are many impressive tech solutions small-sized businesses can make use of today. Above, we’ve reviewed only a few opportunities to improve your business development online. These can improve the performance of your enterprise, regardless of its scope, business objectives, and marketing strategy. And, we can reassure you: having used them once, you’ll stick to these business tools for years!
Do you still have any doubts? Get them dispelled with only one try!