Cloud based apps are the key to expand the Internet of Things
We live in a world where the phrase “there’s an app for that” is used is used daily. People have been steadily compiling their disparate needs and interests into their own personal pylon and are extremely willing to engage technology in ways they never did before.
At the same time, the products that are IoT enabled need to be things and not computers. You don’t want your fridge to be a computer, you don’t want a computer interface on the device, you just need the app on your smartphone to control it. So keeping objects incredibly simple and having agents in the cloud doing the heavy lifting is critical in designing IoT products.
Building apps for the IoT
Building the IoT is an exercise in integrating different devices and carrier networks, multiple communication protocols, and a wide variety of applications. Basically, the Internet of Things takes physical objects, connects them to the Internet, and allows them to be read and controlled remotely. But gathering this intelligence isn’t enough, and it’s also important to understand the context around it.
This is why the data from connected devices becomes more meaningful when it’s combined with applications and cloud services that help you gain insights and take action. At the same time, this improved understanding gives businesses the option to evolve their operations and interactions with clients while improving revenue.
When it comes to developing applications for the IoT market, the best way to do it and make sure you take full advantage of this information is taking into consideration of both the customer engagement and the business process:
The customer engagement element focuses on the app’s user experience by offering beautiful design, the latest and greatest user interface, speed, and personalized options, such as remembering preferences.
The business process focuses on the development needs to emphasize real-time workflows, including automated employee responses; data integrity, so you can predict customer needs; and the ability to continually build your brand.
Another key element of a successful IoT application strategy is unlocking business potential by integrating the data you collect from connected devices and products to business intelligence systems, such as ERPs, CRMs, and logistics. This takes that data from interesting to transformative, especially when it comes to how you sell, market, and provide customer service.