Chatbots for your business
The fast pace development of new technologies like chatbots has changed the way we do business today. It is easier now to create, to communicate and engage leveraging computer mediated strategies. Artificial Intelligence (AI) is now the technology trend. AI is a computer science subset, created to do things normally done by humans, like acting intelligently. AI is the smart piece of technology analyzing contextual situations, allowing it to become more intelligent.
AI Chatbots represent one category of smart technology, lately there is a surge to use this in business. A chatbot could have different results, especially because it is personalized for the companies that use it. For example, a chatbot can be used for conversational purposes, scheduling meetings, assisting consumers in the buying process of a new gadget, reporting temperature, etc.
How can AI help your business?
You don’t need to be a fortune 500 company to use a chatbot. Small business owners can now leverage AI technology. According to Gartner, in 2020 consumers will operate 85% of their relationships with businesses by using this kind of technology and without much human interaction. Narrative Science predictions about AI say that 62% of enterprises will adopt it in their strategy by 2018.
If you still are not sure how you would use Chatbots, here are some examples:
Instead of using multiple apps to manage tasks for your business, you can text your digital assistant instead. Niki.ai is a personal “attendant” chatbot that can do various things like scheduling your dinner order or your laundry pickup for example. Need a business scheduling assistant? There is a chatbot created especially for scheduling business meetings: x.ai bot. The author of this app has been inspired to create it because he consumes up to 10 hours a month scheduling meetings.
Advertising via direct messaging is used mainly to increase business visibility. Small businesses use these chatbots to spread the word about the new promotions, sales or discounts. Even if conversational advertising hasn’t surpassed the direct email marketing or websites yet, it is a good way for small businesses to diversify their marketing strategy.
Enterprises invest in chatbots to interact with their clients, answer the most frequent questions or process payments. Instead of spending a lot of time and money to answer individual questions for every consumer, the business owners have customized chatbots that act as the first line of the communication process. Converse and Zendesk are great examples of using Chatbots in this way.
Consumers use chatbots to help them make better decisions. For example, Expert Personal Shopper utilized by The North Face asks multiple questions and then uses the responses to help the customer make a rational decision.
These are just some examples of artificial intelligence tools and how they used in the business industry. As you may have noticed, in each case the tool focuses on providing a personalized solution to automatize the work flow, and in the end to have more satisfied consumers. These AI tools not only change the way consumers act and react to a brand, but also changes the way a business functions. So, chatbots are starting to be a “must have”, opening new doors for many opportunities for the multiple industries.
Photo source: pexels.com